“If you want something done right, do it yourself.”
Almost a year of formulating and testing before a single stick was sold.
I spent months testing formulas because I was tired of natural deodorants that failed by lunchtime, irritated my skin, or caused hyper-pigmentation. I wanted a product that was truly effective while treating the skin with the care it deserves.
That’s why SANOOSI is built on a high-percentage shea butter base. It’s not just a deodorant; it’s a restoration of the “Great” in Great British grooming, with a Nigerian heart and a British soul.
Whether it’s a gentle formula my wife can use while breastfeeding, a first deodorant for a friend’s daughter, or a reliable stick for a heavy gym session:
SANOOSI is For You, By Me.
- Shea butter, first
- Listed as the very first ingredient, inspired by traditional West African skincare, not added in a token amount.
- A superior glide
- Where other natural deodorants feel gritty or drying, this one protects the skin barrier and moisturises while it works.
- Made by hand, in Britain
- Each item is made by hand, in small batches, with all the necessary safety certification in place.
British · Sustainable · Natural
British
Every item is made by hand in Britain. Nigerian and British identity, combined into something that represents not just me but many others in the UK.
Sustainable
Small batches, and no shortcuts. No fillers and no cornstarch, just premium ingredients and formulation, tested for close to a year before anything was sold.
Natural
Shea butter is listed as the very first ingredient, not an afterthought. Magnesium and bicarbonate of soda do the work instead of aluminium or toxic chemicals.
Four scents, one range.
Each SANOOSI formulation is offered in the house scent profiles, blended so that Nigerian and British identity collide together to form a unique product.