Made by hand in Britain · Free UK delivery
British · Sustainable · Natural

For You,By Me.

Skincare and wellness made by hand in Britain. Where British and Nigerian identity collide to make something unique and beneficial.

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SANOOSIBRITISHSUSTAINABLENATURAL

Small batch formulations

Skincare that cares for your skin

Small batch skincare that draws from the power of nature. SANOOSI boasts 100% natural products - not 95% or 98% - 100%.

British

Every item is made by hand in Britain. Nigerian heritage and British craft, blended into one.

Sustainable

Each and every product is plastic free and packaged with 100% reusable and biodegradable materials.

Natural

All ingredients are powered by nature. No aluminium, no fillers, just nature.

The deodorant

Shea butter, listed first.

Almost a year of formulating and testing. Where other natural deodorants feel gritty or drying, this one glides. Magnesium and bicarbonate of soda neutralise odour while arrowroot absorbs sweat at source. No aluminium, no fillers, no cornstarch.

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HOLTDEODORANT
The maker

For You, By Me.

Inspired by traditional West African skincare and a Nigerian heritage, made by hand in Britain. My Nigerian and British identity have combined to create something that is unique and effective.

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MEREMADE BY HAND
SANOOSI Booch

Kombucha that tastes like kombucha.

Made out of frustration that shop-bought kombucha never quite lived up to the homemade one. SANOOSI Booch is nothing like the shop-bought stuff that has artificial flavouring in it. People very often change their minds about kombucha once they try SANOOSI Booch.

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AWELKOMBUCHA
The range

Where most begin.

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Scent profiles

Four profiles, one range.

Each SANOOSI formulation is offered in the house scent profiles, blended so that Nigerian and British identity collide together to form a unique product.

  • AWEL
  • HOLT
  • MERE
  • GLAN
About the scent profiles
Why SANOOSI exists

“If you want something done right, do it yourself.”

After a year of testing and going through the classic “it’s too hard, too soft, too crumbly, I smell” stage, I finally happened upon the perfect formula that works all day and every day. The answer was a high-percentage shea butter base: effective, and gentle enough to treat skin with the care it deserves.

A gentle formula safe to use while breastfeeding. A first deodorant for a friend’s daughter. A reliable stick for a heavy gym session. I’m really proud that SANOOSI Deodorant soothes irritated and allergy-ridden skin.

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“I Got Sacked… So I’m Building a Natural Skincare Business (from my kitchen)” from Femi Yahya on YouTube
Follow the journey

14% discount.

Join the natural skin care revolution to read about new batches, restocks, and what is being formulated next. Don’t worry, I won’t email more than once a month.